Viacom 18, the producer of the program, ‘Comedy Nights with Kapil’ was forced to issue a public notice in a leading daily declaring that the character, ‘Guthi’ is owned by them and nobody has the right to adapt the same as a part of any other programme. Obviously, this was in reaction to Sunil Grover – who plays the character, ‘Guthi’ in the show – quitting the show and trying to create his own show with Guthi. Who owns a character anyways? Do we have concrete legislative provisions or case laws in specific relation to this aspect? Who according to you should own the copyright in a character – The Producer or the Performer or the Creator??’
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.