Brands and Fakes is an integrated platform which helps brand owners, IPR practitioners, IPR detectives, anti-counterfeit investigators thought leaders and consumers to collaboratively fight counterfeiting & other IP infringements. Brands and Fakes helps to capture, process and manage information related to IP infringements across the IPR compliance service chain.
- To be a global leading integrated platform to fight counterfeiting.
- To bring over 3,00,000 brand protectors/ freelancers/ self-employed & volunteers in the Brands and Fakes ecosystem.
- To provide brand protection services to 500 leading brands in India.
- To be a preferred collaborative platform to over 250 brand protection agencies.
- Position Brands and Fakes as a prestige platform for all brand conscious consumers