Brand owners have always wanted to have a mechanism to dissuade the violators who violate their brand and comprehensively protect their own intellectual property. There is a need to look beyond the pure play brand protection, as it is understood today & create an eco-system with solid processes, where the brands & the organizations, are comprehensively protected against unfair competition.
There is a need to look beyond the two methodologies adopted for brand protection of vanilla enforcement actions:
a) Criminal enforcement actions leading to a raid & seizure through law enforcement agencies like the police/ customs
b) Civil enforcement actions, again leading to raid & seizure through a court monitored local commissioner.
The www.brandsandfakes.com approach: 3 Tier Model
For the first time www.brandsandfakes.com has brought a new methodology supported by innovative use of technology to increase the effectiveness of enforcement actions and define a new paradigm to take the brand protection space to the next pedestal in managing unfair competition and creating a mix of pro-active & reactive strategies for 360 degree protection.
1. The Battle ( Enforcement Actions)
2. Swift Actions
3. Campaigns &Engagements