AndroidDoes self-authentication help in controlling counterfeiting?
There are host of technological solutions used by various brands for authentication by the consumers or the trade channels. Things like holograms, barcodes, 3D packaging/ markings, unique masked codes, Dynamic QR codes, Smart DNA etc have been used by various manufacturers to provide a mechanism to uses ti check the authenticity of the products. But…
Read MoreBrand Protection in difficult times
Brand protection activities and investments have been affected by the business scenario which the organization faces both internally and externally. Generally, it has been observed that investments into brand protection are substantially reduced with the drop in sales and external uncertainties. In the recent past in India, we have seen disruptions in business, because of…
Read MoreCompliance-led Brand Protection
The legal driven brand protection taken by brand owners has been relying on enforcement actions and filing very costly civil suits. Brand owners today are trying to engage the violators in a non-legal way and using various techniques for getting compliance from the violators. Direct engagement & communication coupled with counselling & motivating the violators…
Read MoreBrand Protection for Channel Development
In many local markets counterfeit products are generally available at a much lower cost, specially the products that are counterfeited rampantly. In many of these cases, another fact is that, the % age margins available with the retailers are also very low (especiallyfor all such products where counterfeits are available across multiple counters). On one…
Read MoreIs Brand Protection a GRC issue?
In the last few years GRC (governance, risk and compliance) has been in the forefront for most of the organizations. While larger organizations are fairly matured in their GRC journey, the SMB’s now are undertaking GRC initiatives very seriously. GRC manages both the internal & external risks and build effective methodologies/ processes for risk mitigation…
Read MoreEffectively using the revenue departments for brand protection
Generally the tendency for brand owners and service providers is to look at brand protection purely from IP laws, but there are many violations which are either beyond the IP laws or provisions under various other statutes can also be imposed. Provisions under the IPC related to cheating, criminal breach of trust, willful hurt, loss…
Read MoreCan handling reverse logistics be a strategy to control counterfeits?
With an increased smart phone penetration, especially in urban areas and evolution of many mobile apps & start-ups organizations in the waste management space, there is an interesting area emerging for handling the reverse logistics for empties. For many brands, refilling & recycling of the empty containers contribute to huge counterfeit availability. There are many…
Read MoreGood investigations for effective anti-counterfeit actions
Everyone understands the importance of good investigation for any effective action against counterfeit products but looking at the current scenario prevalent in India, the fact is, this is one of the most neglected activities. The organizations working as a service provider (law firms or private enforcement agencies) actually have very little or no interest in…
Read MoreLeveraging consumer awareness workshops for brand protection
Consumer-driven brand protection has been gaining stream. Many brand owners have seen huge benefits from the consumer-driven brand protection. Wherever brand owners have used it along with legal-driven brand protection, the results have been really amazing. One of the important aspects of consumer-driven brand protection is consumer awareness, education and engagement. Many organizations have been…
Read MoreDriving optimal value of counterfeit actions
Brand owners have very divergent view and approach on calculating the ROI/ value driven out of the counterfeit actions. “So called” professional organisations look at from seizure value, business promoters look at purely from emotional issues and few others look at from brand goodwill in the financial books. Out of these, seizure value is the…
Read MoreMy Caring Brands
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
