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Monthly Archives: December 2015

Online IP information Dissemination: A key element to IP protection

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The IP enforcement actions across regions have multiple actors and multiple channels, making the complete service delivery chain a complex and opaque process for the brand owners. There are actors like informers, investigators, enforcement agents, government enforcement agencies, lawyers etc, which together work on a particular infringement case, to take it to a logical conclusion….

Decoding Cybersquatting

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The U.S. Federal Law, also known as the Anti-Cybersquatting Consumer Protection Act, has defined Cybersquatting as an act of registering or using a domain name of a well-known brand with the intent of profiting from their goodwill. This practice incorporates the misuse of trademarks in which the registrant has no lawful interest or connection. This…

Smarter Communication for effective Brand Protection

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Communication plays a very vital role in marketing and brand building activities for any brand. Over the years, the type of communications and the channels of communications have also evolved. Digital & social channels today offer very targeted communications, even for brands which were largely using ATL tools for promotions and mass connect. With the…

Decoding Cybersquatting

Posted by:admin

The U.S. Federal Law, also known as the Anti-Cybersquatting Consumer Protection Act, has defined Cybersquatting as an act of registering or using a domain name of a well-known brand with the intent of profiting from their goodwill. This practice incorporates the misuse of trademarks in which the registrant has no lawful interest or connection. This…

My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.

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