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Monthly Archives: February 2017

Leveraging consumer awareness workshops for brand protection

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Consumer-driven brand protection has been gaining stream. Many brand owners have seen huge benefits from the consumer-driven brand protection. Wherever brand owners have used it along with legal-driven brand protection, the results have been really amazing. One of the important aspects of consumer-driven brand protection is consumer awareness, education and engagement. Many organizations have been…

Driving optimal value of counterfeit actions

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Brand owners have very divergent view and approach on calculating the ROI/ value driven out of the counterfeit actions. “So called” professional organisations look at from seizure value, business promoters look at purely from emotional issues and few others look at from brand goodwill in the financial books. Out of these, seizure value is the…

Valuation of counterfeit imports at Indian Customs

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One of the critical issues generally encountered with the enforcements associated with the counterfeit imports at level of Indian customs is the value of goods. Once the brand is registered with the custom authorities and a situation comes that a counterfeit consignment has been identified and needs to be acted against. The critical issues that…

My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.