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Monthly Archives: December 2016

Training & Capacity Building – An Important Brand Protection Tool

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Legal Driven brand protection has 4 important stages – information gather, information investigation, enforcement & other actions and litigation process. While there is enough competence and organizations, which carry out the actions and subsequent litigation processes. The key for any effective brand protection activity is the brands ability to gather the information on the violation…

Impact of Demonetization on Counterfeit Trade

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With India going for demonetization of 85% of its currency, the impact on the counterfeit trade will be an interesting area to watch. In the short term, just like any other illegal trade, the impact of demonetization on the counterfeit trade is expected to be quite large and much more than the impact on the…

My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.