Brands and Fakes is an integrated best in class platform, which brings brands owners, consumers, IPR professionals and industry thought leaders on a single platform to fight counterfeiting and other IPR violations. Brands and Fakes provides access to millions of freelancers/ self-employed & consumers , thousands of volunteers and best in class IPR professionals for capturing, validating and managing information on fake products & other IPR infringements. Brands and Fakes uses the power of internet, mobile and social media to manage information on violations to IPR and help action against fake products & violators.
The team Brands and Fakes has the industry leading professionals coming from diverse domains of brand protection services, IT, content writers, branding, marketing, finance and legal to help design the best in class intellectual property right solutions for IPR compliances.
The Brands and Fakes Platform provides the following:
- Mechanism to fight counterfeiting and unfair competition
- Spread awareness on IP of the brand
- Build IPR networks & brand communities
- To be a global leading integrated platform to fight counterfeiting.
- To bring over 3,00,000 brand protectors/ volunteers in the Brands and Fakes ecosystem.
- To provide brand protection services to 500 leading brands in India.
- To be a preferred collaborative platform to over 250 brand protection agencies.
- Position Brands and Fakes as a prestige platform for all brand conscious consumers