Our Vision
- To be a global leading integrated platform to fight counterfeiting.
Our Mission
- To bring over 3,00,000 brand protectors/ freelancers/ self-employed & volunteers in the Brands and Fakes ecosystem.
- To provide brand protection services to 500 leading brands in India.
- To be a preferred collaborative platform to over 250 brand protection agencies.
- Position Brands and Fakes as a prestige platform for all brand conscious consumers
Our Promoter
Rajeev Sood is a visionary and dynamic professional with over 25+ years of industry experience.
Before floating Brands and Fakes, he has served in various senior management positions in large multinational and Indian organizations. In his professional career, he has been instrumental in setting up new businesses, opening new markets and launching new products.
His last assignment was as Managing Director – India/South Asia for Scytl Secure Electronic Voting,S.A. Previously, Mr. Sood held senior management positions at IBM India, SAP India, Ramco Systems and Larsen & Toubro. He has a rich cross-industry background and expertise in the domain of Public Services. Mr. Sood holds a MBA degree from the Institute of Management Technology in Ghaziabad, India and an Engineering degree from the PEC University of Technology in Chandigarh, India.
