Competition many times makes false claims on the products, ingredient, properties, effectiveness, shelf-life, deliveries, benefits, post sales services, parts availability, packaging and safety features etc. These false claims give undue advantage to the competition product by misleading consumers, misleading trade and on a broader level has a direct impact on the market share of the complying/ genuine products.
Brand owners need to protect themselves from the risk of such false claims by the competition, which might impact the business continuity of the brand per say. Brands and fakes network addresses the following types of false claims and protects brand for the following cases.
1. False product claims on ingredients & properties
2. False claims on shelf-life & deliveries
3. False claims on parts and post sales services
4. False claim on safety features