Competition may carry out a false and misleading propaganda either for his own product or that of its competition, with a view to give wrong information to the consumers. These communications are of greater significance especially in age of internet and social media/ social networks, as these are easily propagated with many times, no back trace also.
The need is to effectively keep track of such communications/ campaigns and act effectively for business continuity. The following types of risks are covered by brands & fakes in this area
1. False propaganda on product benefits & effects including that in social media
2. Misuse of intellectual property content
3. Wrong citations