Brand across the world are faced by various types of unfair competition. There are false claims by the competition on the compliance to the regulatory requirements for products, compliance to the industrial & other statutory requirements of the regions, health & safety requirements (for customers, employees & associates), physical threats, cartels and unethical/willful hurt to the competition business practices. Added to theses are the threats, which emerge out of the internet & mobile, by various sources directly or indirectly attributed to competition.
This unfair competition, not only impacts the sales of the product, in a particular region at any particular point in time, but if unchecked, will threaten the very existence of the brand and the brand value associated with it. The need is to insulate the brand from such unfair competition and continue to act against such threats in an effective manner.
Brands and Fakes has created a network of top notch professionals, anti-counterfeit investigators, social groups, risk assessment & management personnel to implement a comprehensive methodology supported by innovative use of IT tools, which helps the organizations identify and manage the risks, thrown by unfair competition
These services can be broadly classified into the following areas
a. Unfair compliance claims by competition
b. False product claims by competition
c. Misleading communications & campaigns by competition