AndroidMonthly Archives: January 2017
Anti-counterfeiting Action– Swimming with Sharks
If we critically look at the complete ecosystem which is supposed to act against the counterfeit activities, one question comes to mind “Who wants to act against the counterfeits?” Is it the brand owner? Is it the consumer? Is it the law enforcement agency? Is it the legal services organizations? Is that the private investigators?…
Protection against Misuse of Logo by the Trade Channels
While the organizations are busy fighting the counterfeits of their products, violation of their trademark by way of misuse of their (organizational or product) logos has been rampant. Also, issues related to the cost of enforcement, returns on the money spent on such violations and complexities involved in the legal processes, act as major bottlenecks…
Protection against tampering of product packaging
Several times the brand owners have to grapple with issues related to tampering of their product packaging or even with the product itself. This is not only an issue by which the consumer gets conned but also a lot times, the brand owners have to suffer due to lack of supply chain visibility, financial losses,…
My Caring Brands
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
