AndroidMonthly Archives: April 2017
Brand Protection for Channel Development
In many local markets counterfeit products are generally available at a much lower cost, specially the products that are counterfeited rampantly. In many of these cases, another fact is that, the % age margins available with the retailers are also very low (especiallyfor all such products where counterfeits are available across multiple counters). On one…
Is Brand Protection a GRC issue?
In the last few years GRC (governance, risk and compliance) has been in the forefront for most of the organizations. While larger organizations are fairly matured in their GRC journey, the SMB’s now are undertaking GRC initiatives very seriously. GRC manages both the internal & external risks and build effective methodologies/ processes for risk mitigation…
Effectively using the revenue departments for brand protection
Generally the tendency for brand owners and service providers is to look at brand protection purely from IP laws, but there are many violations which are either beyond the IP laws or provisions under various other statutes can also be imposed. Provisions under the IPC related to cheating, criminal breach of trust, willful hurt, loss…
My Caring Brands
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
