Godfrey Phillips India takes Brands & Fakes as partners for managing unfair competition
Godfrey Phillips India ( GPI), the flagship company of well diversified KK Modi group has taken brands & fakes as their partner for managing unfair competition in India. GPI is one of the largest players in the cigarettes industry in India and has a tradition of maintaining highest level of customer stratification, committed & motivated distribution channels and offering best product quality. Cigarettes being a controlled commodity, faces unique issues of unfair competition and illicit trade. In order to protect the interest of consumers, channels and business of the company, GPI plans to undertake skew of measures to fight the unfair competition, with this tie-up with brands & fakes.