Brands & Fakes to extend it’s focus on electrical and white goods industry
Brands and Fakes has announced that it has extended ity’s focus on electrical and white goods industry. It already has number of customers in this space which includes Kent RO, Bajaj Eelectricals, Usha International, Singer India etc. The network of brands & Fakes has been using the online brand protection platform for infringement information gather, managing information (Investigations) and taking various actions on the violators. The company also wishes to engage with various industry associations in this space to partner. This will give services under one roof to all brands and will help brand owners to cut costs and take collaborative actions. Brands and Fakes also will build database for the industry on location wise violators and actions executed against them.