Express Report
Nomination for Advocacy Council
NGO Connect Program

BRAND PROTECTION: THE PROCESS OF PROTECTING INTELECTUAL PROPERTY OF COMPANIES


Posted By Admin on 13 Feb 2020

Brand Protection is a law protecting one from illegally making and selling their products using a brand name owned by another company. Brand Protection means keeping a company intellectual property secure against infringers, copyright pirates, and counterfeiters. 

Brand Protection is the protection of brands against counterfeiters, copy pirates, and infringers of other types of IP such as patent, design rights, color mark, and trade dress. Branding is very important in any business. For a businessman, securing his brand name and logo is very important. Or else someone else can make fake products using his company name and logo. Building a business is really hard work. Having a strong brand provides a way for customers to identify your business and to refer your products and services with others. A brand is very important to get protected just like someone's assets.

 

A trademark is a sign used to distinguish one person’s goods or services from those of others. Registering a trademark provides with a legally enforceable right to stop others to advertise similar goods or services without authorization. If someone hasn’t registered their brand trademark, and someone else uses it and make fake products, then there will be a loss of company revenue, as well as there will be loss in company value as well.

COUNTERFEIT PRODUCTS:

A counterfeit product is a copy of the product from a different brand unofficially from other sources. These are called fake products. This fake product uses the logo and trademarks of the authentic brand without their permission.

These are basically done for personal economical benefits. Especially in electronics items and fashion items.

CONSEQUENCES OF COUNTERFEIT:

  • The sale of a particular company may fall
  • It requires a lot of hard work and dedication for a company to gain a reputation. If there will be counterfeit, the reputation of a particular company may fall
  • Many customers of a particular company may not be knowing that they are buying a counterfeit product. In counterfeit products, the product quality is degraded. And the customers when they will find that the products are degraded, they will not buy from that brand. And the brand will suffer losses.

The money which will be spent on fighting against counterfeit

WHAT DOES BRAND PROTECTION DO?

The services which are provided by brand protection providers are:

  1. Detection
  2. Enforcement
  3. Validation
  4. Reporting

The detection means to find infringements online where ever they may be. Enforcement refers to the step of removing IP infringements online. Validation is implied so that authentic companies are not penalized while trying to enforce IP rights. Reporting refers to the presenting information to brands that is useful and Actionable in order to stay aware of the status of Intellectual Property online and then to improve the process of brand protection in the future.

BRAND PROTECTING SOFTWARE:

 

With the help of modern technology, there are many brands protecting software available. Some of the best brand protecting software are as follows:

Paid Search Monitoring

Anti – Counterfeiting Solution

Red Points

Uniqolabel

Investigation Manager

Brandshield

OnBrand

The Search Monitor

Axur One

Chasmate

HOW CAN A BUSINESSMEN PROTECT A BRAND?

Register your intellectual property.

Rogue websites are websites set up for malicious or criminal purposes. They come in a number of variations of damage to brands. You can fight this by registering relevant domain names and removing harmful sites.

Educate your customers regarding how to recognize which product is fake and which product is real.

By: Vishal Aditya 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.

error: