Many Indian brands have traditionally not been very active in securing their intellectual property – the brand names, tag line, Logo, packaging etc. This is generally a result of a poor advice or just a case of saving little money in TM prosecution work initially.
In both these scenarios, this results in very expensive processes of rectifications, litigations etc and many times leads to a dilution of the brand itself.
This is also a fact that traditionally, Indian entrepreneurs have never given a huge focus on building global brands and this has been hampering the growth of Indian products and economy in general. The lack of exports is also a result of Indians not building global brands. It is also seen that many listed companies, which get investment from public and financial institutions, have no parameters on compliances ( & reporting) related to their biggest financial asset which is the brand.
It is high time that brands start focusing on building, securing and protecting their brands & IP and earmark a decent budget out the overall brand promotion budget for brand protection.
The knowledge and action platform of www.brandsandfakes.com has built online and offline tools & processes for securing and protecting brands in the TM prosecution work. There are many software supported automations, which have provided huge commercial and compliance related benefits to brand owners.
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.