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Valuation of counterfeit imports at Indian Customs

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One of the critical issues generally encountered with the enforcements associated with the counterfeit imports at level of Indian customs is the value of goods. Once the brand is registered with the custom authorities and a situation comes that a counterfeit consignment has been identified and needs to be acted against. The critical issues that…

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Anti-counterfeiting Action– Swimming with Sharks

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If we critically look at the complete ecosystem which is supposed to act against the counterfeit activities, one question comes to mind “Who wants to act against the counterfeits?” Is it the brand owner? Is it the consumer? Is it the law enforcement agency? Is it the legal services organizations? Is that the private investigators?…

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Protection against Misuse of Logo by the Trade Channels

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While the organizations are busy fighting the counterfeits of their products, violation of their trademark by way of misuse of their (organizational or product) logos has been rampant. Also, issues related to the cost of enforcement, returns on the money spent on such violations and complexities involved in the legal processes, act as major bottlenecks…

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Protection against tampering of product packaging

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Several times the brand owners have to grapple with issues related to tampering of their product packaging or even with the product itself. This is not only an issue by which the consumer gets conned but also a lot times, the brand owners have to suffer due to lack of supply chain visibility, financial losses,…

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Training & Capacity Building – An Important Brand Protection Tool

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Legal Driven brand protection has 4 important stages – information gather, information investigation, enforcement & other actions and litigation process. While there is enough competence and organizations, which carry out the actions and subsequent litigation processes. The key for any effective brand protection activity is the brands ability to gather the information on the violation…

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Impact of Demonetization on Counterfeit Trade

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With India going for demonetization of 85% of its currency, the impact on the counterfeit trade will be an interesting area to watch. In the short term, just like any other illegal trade, the impact of demonetization on the counterfeit trade is expected to be quite large and much more than the impact on the…

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Dynamic QR codes for fighting the Counterfeits

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For a comprehensive plan against anti-counterfeiting & brand protection, dynamic QR codes provide a very effective solution, which is very easy to implement, is robust and an optimum solution. The application works on providing a unique code to each individual unit of the product in the form of QR (Quick Response) code. These codes are…

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Planning the Court Proceedings in Criminal IP Enforcement Actions

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Many brand owners and IP enforcement agencies have been registering criminal cases against the violators across India with a very short term objective of pushing the sales in a particular territory or achieving some numbers of seizures values, for staying relevant within the organization. There is no serious planning for getting the registered criminal cases…

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Measuring Effectiveness of Brand Protection Spend

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Many brands in India have been measuring the effectiveness of the brand protection spends by way of the seizure value of the good in criminal/civil actions. While it may be a good idea to get some objectivity in the internal brand protection teams of brands owners, but their actual effect on the market scenario may…

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Using CSR budget for Brand Protection

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Managing budget for brand protection activities have always been an issue for most of the brand owners. Generally, brand owners have specific budgets earmarked for brand protection, which is either a part of the legal budget or part of the brand promotion budget. While it makes sense to have the brand protection budget as a…

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My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.

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