Legal Driven brand protection has 4 important stages – information gather, information investigation, enforcement & other actions and litigation process.
While there is enough competence and organizations, which carry out the actions and subsequent litigation processes. The key for any effective brand protection activity is the brands ability to gather the information on the violation and investigate ( generate proper evidences) the information correctly.
There are number of actors engaged in these activities. For information gather internal sales & service teams, authorised trade channels, professional investigators and also consumers play a vital role. For information investigation it is generally done by professional investigators & private detectives.
There is a critical gap in the training and knowledge of these actors on data for specific brands. These guys lack proper information and training on the critical differentiators, the supply chain issues, data on specific issues in particular market, the competitive & other commercial/ non-commercial factors etc.
Therefore it is very important to train the network for effectiveness of any brand protection activity. Today, technology and various KM tools allow the digital channels to be used for imparting training and continuous capacity building.
www.brandsandfakes.com is one such initiative & an online platform, which allows trainings to various actors at 3 level – Generic , Secure and specific. Depending upon the role, the information & training material is shared on “open for all”, “within specific groups” and “for specific people”.
