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| January 16, 2017 | 3 |
Protection against Misuse of Logo by the Trade Channels
While the organizations are busy fighting the counterfeits of their products, violation of their trademark by way of misuse of their (organizational or product) logos has been rampant. Also, issues related to the cost of enforcement, returns on the money spent on such violations and complexities involved in the legal processes, act as major bottlenecks for taking actions against such infringements.
The misuse of marks on the signage, visiting cards, letter heads, invoices, websites, promotional materials has been rampant and mostly goes unnoticed or never acted against. This in turn is putting the brand owners and consumers at a huge disadvantage.
The best way to act against such violations may not always be legal notices or expensive law suits. These violations can be best handled by creating pressure using the social groups, consumer activists, social networks and innovative campaigns using the trade associations in the bargain.
The key therefore is education about the violations, their identification & reporting, the local field engagements and also keeping a continuous watch. These can be best achieved by the use of online/mobile knowledge and information tools. An informed group of volunteers/ professionals and activists can very efficiently use the knowledge platforms and tools for effective investigations and actions.
www.brandsandfakes.com is one such initiative & an online platform, which allows knowledge dissemination and capture of such violations across the country. The extended network of social groups, activists, volunteers and informed consumers act as catalysts for taking effective actions. The knowledge management tool, social platforms and online LAMS application creates processes and databases for continued benefit of consumers and brands.
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My Caring Brands
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
Chandrashekhar
this blog suggest the way that is less costly to protect the logo/mark . Can a co. protect its logo/mark by creating it tough or easy, which one will be more effective?
June 20, 2017 at 1:17 PMadmin
yes social media needs to be very effectively used for educating consumers and trade channels but many brands think otherwise and miss the power of social media for drive against such misuse
June 20, 2017 at 4:30 PMRajnandini
Information on such issues needs to be provided through various platforms including social media.
June 20, 2017 at 4:06 PM