Measuring Effectiveness of Brand Protection Spend

Many brands in India have been measuring the effectiveness of the brand protection spends by way of the seizure value of the good in criminal/civil actions. While it may be a good idea to get some objectivity in the internal brand protection teams of brands owners, but their actual effect on the market scenario may […]

Planning the Court Proceedings in Criminal IP Enforcement Actions

Many brand owners and IP enforcement agencies have been registering criminal cases against the violators across India with a very short term objective of pushing the sales in a particular territory or achieving some numbers of seizures values, for staying relevant within the organization. There is no serious planning for getting the registered criminal cases […]

Dynamic QR codes for fighting the Counterfeits

For a comprehensive plan against anti-counterfeiting & brand protection, dynamic QR codes provide a very effective solution, which is very easy to implement, is robust and an optimum solution. The application works on providing a unique code to each individual unit of the product in the form of QR (Quick Response) code. These codes are […]

Impact of Demonetization on Counterfeit Trade

With India going for demonetization of 85% of its currency, the impact on the counterfeit trade will be an interesting area to watch. In the short term, just like any other illegal trade, the impact of demonetization on the counterfeit trade is expected to be quite large and much more than the impact on the […]

Training & Capacity Building – An Important Brand Protection Tool

Legal Driven brand protection has 4 important stages – information gather, information investigation, enforcement & other actions and litigation process. While there is enough competence and organizations, which carry out the actions and subsequent litigation processes. The key for any effective brand protection activity is the brands ability to gather the information on the violation […]

Protection against Misuse of Logo by the Trade Channels

While the organizations are busy fighting the counterfeits of their products, violation of their trademark by way of misuse of their (organizational or product) logos has been rampant. Also, issues related to the cost of enforcement, returns on the money spent on such violations and complexities involved in the legal processes, act as major bottlenecks […]

Driving optimal value of counterfeit actions

Brand owners have very divergent view and approach on calculating the ROI/ value driven out of the counterfeit actions. “So called” professional organisations look at from seizure value, business promoters look at purely from emotional issues and few others look at from brand goodwill in the financial books. Out of these, seizure value is the […]

Protection against tampering of product packaging

Several times the brand owners have to grapple with issues related to tampering of their product packaging or even with the product itself. This is not only an issue by which the consumer gets conned but also a lot times, the brand owners have to suffer due to lack of supply chain visibility, financial losses, […]

Leveraging consumer awareness workshops for brand protection

Consumer-driven brand protection has been gaining stream. Many brand owners have seen huge benefits from the consumer-driven brand protection. Wherever brand owners have used it along with legal-driven brand protection, the results have been really amazing. One of the important aspects of consumer-driven brand protection is consumer awareness, education and engagement. Many organizations have been […]

Good investigations for effective anti-counterfeit actions

Everyone understands the importance of good investigation for any effective action against counterfeit products but looking at the current scenario prevalent in India, the fact is, this is one of the most neglected activities. The organizations working as a service provider (law firms or private enforcement agencies) actually have very little or no interest in […]