Impact of Demonetization on Counterfeit Trade

With India going for demonetization of 85% of its currency, the impact on the counterfeit trade will be an interesting area to watch. In the short term, just like any other illegal trade, the impact of demonetization on the counterfeit trade is expected to be quite large and much more than the impact on the […]

Training & Capacity Building – An Important Brand Protection Tool

Legal Driven brand protection has 4 important stages – information gather, information investigation, enforcement & other actions and litigation process. While there is enough competence and organizations, which carry out the actions and subsequent litigation processes. The key for any effective brand protection activity is the brands ability to gather the information on the violation […]

Protection against Misuse of Logo by the Trade Channels

While the organizations are busy fighting the counterfeits of their products, violation of their trademark by way of misuse of their (organizational or product) logos has been rampant. Also, issues related to the cost of enforcement, returns on the money spent on such violations and complexities involved in the legal processes, act as major bottlenecks […]

Driving optimal value of counterfeit actions

Brand owners have very divergent view and approach on calculating the ROI/ value driven out of the counterfeit actions. “So called” professional organisations look at from seizure value, business promoters look at purely from emotional issues and few others look at from brand goodwill in the financial books. Out of these, seizure value is the […]

Protection against tampering of product packaging

Several times the brand owners have to grapple with issues related to tampering of their product packaging or even with the product itself. This is not only an issue by which the consumer gets conned but also a lot times, the brand owners have to suffer due to lack of supply chain visibility, financial losses, […]

Leveraging consumer awareness workshops for brand protection

Consumer-driven brand protection has been gaining stream. Many brand owners have seen huge benefits from the consumer-driven brand protection. Wherever brand owners have used it along with legal-driven brand protection, the results have been really amazing. One of the important aspects of consumer-driven brand protection is consumer awareness, education and engagement. Many organizations have been […]

Good investigations for effective anti-counterfeit actions

Everyone understands the importance of good investigation for any effective action against counterfeit products but looking at the current scenario prevalent in India, the fact is, this is one of the most neglected activities. The organizations working as a service provider (law firms or private enforcement agencies) actually have very little or no interest in […]

Effectively using the revenue departments for brand protection

Generally the tendency for brand owners and service providers is to look at brand protection purely from IP laws, but there are many violations which are either beyond the IP laws or provisions under various other statutes can also be imposed. Provisions under the IPC related to cheating, criminal breach of trust, willful hurt, loss […]

Brand Protection for Channel Development

In many local markets counterfeit products are generally available at a much lower cost, specially the products that are counterfeited rampantly. In many of these cases, another fact is that, the % age margins available with the retailers are also very low (especiallyfor all such products where counterfeits are available across multiple counters). On one […]

Brand Protection in difficult times

Brand protection activities and investments have been affected by the business scenario which the organization faces both internally and externally. Generally, it has been observed that investments into brand protection are substantially reduced with the drop in sales and external uncertainties. In the recent past in India, we have seen disruptions in business, because of […]