Effectively using the revenue departments for brand protection

Generally the tendency for brand owners and service providers is to look at brand protection purely from IP laws, but there are many violations which are either beyond the IP laws or provisions under various other statutes can also be imposed. Provisions under the IPC related to cheating, criminal breach of trust, willful hurt, loss […]

Brand Protection for Channel Development

In many local markets counterfeit products are generally available at a much lower cost, specially the products that are counterfeited rampantly. In many of these cases, another fact is that, the % age margins available with the retailers are also very low (especiallyfor all such products where counterfeits are available across multiple counters). On one […]

Brand Protection in difficult times

Brand protection activities and investments have been affected by the business scenario which the organization faces both internally and externally. Generally, it has been observed that investments into brand protection are substantially reduced with the drop in sales and external uncertainties. In the recent past in India, we have seen disruptions in business, because of […]