The Fake Supplement Crisis: Why Gym-Goers Are at Risk in 2025
The fitness wave in India is stronger than ever in 2025. Gyms are packed, supplement sales are booming, and young professionals are investing in health like never before. But hidden beneath this fitness revolution lies a dangerous trend: the flood of counterfeit supplements. From protein powders to pre-workouts and vitamins, fake products have quietly taken […]
The Rise of Super Fakes: What Every Brand Must Know in 2025
In 2025, the biggest threat to brand authenticity isn’t cheap counterfeits—it’s super fakes. These high-grade imitations are nearly indistinguishable from originals, from luxury handbags and electronics to auto parts and supplements, often fooling even experts and official retailers. Produced with premium materials, advanced machinery, and replicated serial numbers, packaging, and certificates, super fakes blur the […]
Top 3 Legal Tools to Fight Online Counterfeiters in India
The surge in online counterfeiting is not just harming brand reputation—it’s endangering consumer safety. But India’s legal system offers strong tools to fight back 👇 1️⃣ Trademark Infringement Action (under the Trademarks Act, 1999)If your registered trademark is misused, you can initiate civil or criminal action. Courts can award damages, remove listings, and unmask fake […]
Managing Counterfeits at Indian Shores
International trade in India is not only affecting the country economy, the balance of payment situation, and the forex reserves but is also affecting financials of various corporates by compromises to their intellectual property. On one hand, in case of imports of goods, there are processes for protecting IP of brand owners at Indian customs […]
Protecting a brand beyond the IP laws
Many times brand protection and IP protections are looked at the two sides of the same coin. While IP protection under the IP laws, looks at various aspects of trademarks, copyrights, patents, geographical indicators, designs etc, but for a comprehensive brand protection, the need is to additionally look at all those areas which affect the […]
Trademark vs. Copyright Protection
Trademark vs. Copyright Protection Intellectual properties of a company cannot be used by others without prior permission; copyright and trademark registration helps you prevent violation of your intellectual property rights. But it is important to understand the basic difference between trademark and copyright; given below. TRADEMARK A trademark helps a customer to identify a brand […]
Compliance to product standards – The India Story
When we look around us, there are products under various categories, which we find carry compliances to various standards -ISI, CE, IEC, FSSI etc. While in few sectors & product categories, it is mandatory by the law, to comply with the standards but, most of the products, don’t have a comply to any standard in […]
Knowledge Management for effective IP Protection
There have been very little efforts by either the brand owners or industry associations to create a solid knowledge management platform for fight against counterfeits and other IP violations. There are serious gaps in the knowledge possessed by various stake holders. Today, the need is to create a comprehensive online knowledge repository/ knowledge platform. This […]
Indian Defence & Counterfeiting Issues
There has been an increased trend of counterfeit products getting into India Defense sector and many other government contracts. If we comprehensively look at the defense sector, the problem is even more complex due to the issues of transparency in procurement process and subsequent visibility or audit on wake of national security. The audit referred […]
Using CSR budget for Brand Protection
Managing budget for brand protection activities have always been an issue for most of the brand owners. Generally, brand owners have specific budgets earmarked for brand protection, which is either a part of the legal budget or part of the brand promotion budget. While it makes sense to have the brand protection budget as a […]