The surge in online counterfeiting is not just harming brand reputation—it’s endangering consumer safety. But India’s legal system offers strong tools to fight back 👇

1️⃣ Trademark Infringement Action (under the Trademarks Act, 1999)
If your registered trademark is misused, you can initiate civil or criminal action. Courts can award damages, remove listings, and unmask fake sellers.

2️⃣ Takedown Notices under the IT Act, 2000
Notify platforms hosting counterfeit listings. If they fail to act, they can be held liable. This is highly effective on fast-paced platforms like Amazon, Flipkart, and Instagram.

3️⃣ Passing Off Action
Even if your trademark isn’t registered, you can still take action against imitation sellers. This protects unregistered brand identities in court.

⚖️ While these tools are powerful, enforcement needs speed, consistency, and strategy—as counterfeiters often hide behind fake identities and keep shifting profiles.

That’s where Brands & Fakes steps in.
✅ We detect fakes
✅ Send takedown notices
✅ Identify violators
✅ Support legal enforcement
—backed by technology + legal expertise + on-ground insights