In 2025, the biggest threat to brand authenticity isn’t cheap counterfeits—it’s super fakes. These high-grade imitations are nearly indistinguishable from originals, from luxury handbags and electronics to auto parts and supplements, often fooling even experts and official retailers.

Produced with premium materials, advanced machinery, and replicated serial numbers, packaging, and certificates, super fakes blur the line between fake and genuine. Many are sold via professional-looking websites or influencer accounts, making them more tempting to consumers—and far more damaging to brands.

Globalization, manufacturing hubs, and booming e-commerce fuel their rise. Some even use original parts in fake assemblies, making detection harder. Consequences include revenue loss, brand dilution, and consumer safety risks—especially in pharmaceuticals and automotive sectors. Traditional enforcement like visual checks or raids is no longer enough.

Brands must shift from reactive to proactive protection—deploying digital tracking, covert markings, serialization, AI-powered monitoring, and legal action.

This is where Brands & Fakes steps in. We combine digital surveillance, market intelligence, ground investigations, and swift enforcement to remove deceptive listings, dismantle counterfeit networks, and safeguard brand integrity. In the era of super fakes, staying passive isn’t an option.