The fitness wave in India is stronger than ever in 2025. Gyms are packed, supplement sales are booming, and young professionals are investing in health like never before. But hidden beneath this fitness revolution lies a dangerous trend: the flood of counterfeit supplements. From protein powders to pre-workouts and vitamins, fake products have quietly taken over shelves in gyms, supplement shops, and even popular online platforms.

These counterfeit supplements are not just ineffective—they can be harmful. Many are filled with cheap powders, banned substances, or unsafe chemicals. Instead of helping people build strength and stamina, they can damage the liver, kidneys, and overall health. With attractive packaging and big promises, most consumers don’t realize they’ve bought something fake until the side effects hit.

The problem is magnified by weak regulation and the rise of online marketplaces, where almost anyone can sell supplements. Gym-goers, driven by quick results and flashy marketing, often fall victim to these fakes. Sadly, the booming demand for nutrition products has created a black market that thrives on deception.

This is where Brands and Fakes steps in. Our team works to identify counterfeit manufacturers, trace distribution networks, and support legal action against violators. We also collaborate with brand owners to create awareness, so consumers can spot the difference between real and fake products. By protecting brands, we protect consumers too.

For gym-goers, the message is simple: be cautious. Always buy supplements from verified sellers, check authenticity codes, and avoid suspiciously cheap deals. The fitness journey should lead to better health—not health risks. Together, brands, regulators, and consumers can fight back against the fake supplement crisis.