AndroidManaging Counterfeits at Indian Shores
International trade in India is not only affecting the country economy, the balance of payment situation, and the forex reserves but is also affecting financials of various corporates by compromises to their intellectual property. On one hand, in case of imports of goods, there are processes for protecting IP of brand owners at Indian customs…
Read MoreOnline IP information dissemination A key element to IP Protection
The IP enforcement actions across regions have multiple actors and multiple channels, making the complete service delivery chain a complex and opaque process for the brand owners. There are actors like informers, investigators, enforcement agents, government enforcement agencies, lawyers etc, which together work on a particular infringement case, to take it to a logical conclusion….
Read MoreSmarter Communication for effective Brand Protection
Communication plays a very vital role in marketing and brand building activities for any brand. Over the years, the type of communications and the channels of communications have also evolved. Digital & social channels today offer very targeted communications, even for brands which were largely using ATL tools for promotions and mass connect. With the…
Read MoreContract manufacturing integrity and IP Protection
Many enforcement actions across the country have revealed that there is direct link of contract manufacturing integrity to availability of counterfeits and other violations to intellectual property of the brand owners. In today’s scenario brand owners are using contract manufacturing, sub contracting of manufacturing processes, leasing, giving agencies etc to drive growth, enter new markets,…
Read MoreDoes Unfair competition erode your brand Value?
Brand across the world are faced by various types of unfair competition. There are false claims by the completion on the compliance to the regulatory requirements for products, compliance to the industrial and other statutory requirements of the regions, Health & Safety requirements (for customers, employees & associates), physical threats, cartels and unethical/willful hurt to…
Read MoreOnline IP information Dissemination: A key element to IP protection
The IP enforcement actions across regions have multiple actors and multiple channels, making the complete service delivery chain a complex and opaque process for the brand owners. There are actors like informers, investigators, enforcement agents, government enforcement agencies, lawyers etc, which together work on a particular infringement case, to take it to a logical conclusion….
Read MoreDecoding Cybersquatting
The U.S. Federal Law, also known as the Anti-Cybersquatting Consumer Protection Act, has defined Cybersquatting as an act of registering or using a domain name of a well-known brand with the intent of profiting from their goodwill. This practice incorporates the misuse of trademarks in which the registrant has no lawful interest or connection. This…
Read MoreSmarter Communication for effective Brand Protection
Communication plays a very vital role in marketing and brand building activities for any brand. Over the years, the type of communications and the channels of communications have also evolved. Digital & social channels today offer very targeted communications, even for brands which were largely using ATL tools for promotions and mass connect. With the…
Read MoreDecoding Cybersquatting
The U.S. Federal Law, also known as the Anti-Cybersquatting Consumer Protection Act, has defined Cybersquatting as an act of registering or using a domain name of a well-known brand with the intent of profiting from their goodwill. This practice incorporates the misuse of trademarks in which the registrant has no lawful interest or connection. This…
Read MoreContract manufacturing integrity and IP protection
Many enforcement actions across the country have revealed that there is direct link of contract manufacturing integrity to availability of counterfeits and other violations to intellectual property of the brand owners. In today’s scenario brand owners are using contract manufacturing, sub contracting of manufacturing processes, leasing, giving agencies etc to drive growth, enter new markets,…
Read MoreMy Caring Brands
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
