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    priyal jain

    brand owners have specific budgets marked for brand protection, which is either a part of the legal or brand promotion budget. While it makes sense to have the brand protection budget as a subset of the promotion budget ,but it may be a good idea to use the statutory provisions of CSR spends for brand protection.Using CSR finds for driving revenue & profitability growth, consumer protection and brand value, could be a good way to smartly get benefits for the society as well as corporates.

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