brand owners have specific budgets marked for brand protection, which is either a part of the legal or brand promotion budget. While it makes sense to have the brand protection budget as a subset of the promotion budget ,but it may be a good idea to use the statutory provisions of CSR spends for brand protection.Using CSR finds for driving revenue & profitability growth, consumer protection and brand value, could be a good way to smartly get benefits for the society as well as corporates.
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
priyal jain
brand owners have specific budgets marked for brand protection, which is either a part of the legal or brand promotion budget. While it makes sense to have the brand protection budget as a subset of the promotion budget ,but it may be a good idea to use the statutory provisions of CSR spends for brand protection.Using CSR finds for driving revenue & profitability growth, consumer protection and brand value, could be a good way to smartly get benefits for the society as well as corporates.
December 29, 2017 at 11:18 AM