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| December 30, 2016 | 2 |
Training & Capacity Building – An Important Brand Protection Tool
Legal Driven brand protection has 4 important stages – information gather, information investigation, enforcement & other actions and litigation process.
While there is enough competence and organizations, which carry out the actions and subsequent litigation processes. The key for any effective brand protection activity is the brands ability to gather the information on the violation and investigate ( generate proper evidences) the information correctly.
There are number of actors engaged in these activities. For information gather internal sales & service teams, authorised trade channels, professional investigators and also consumers play a vital role. For information investigation it is generally done by professional investigators & private detectives.
There is a critical gap in the training and knowledge of these actors on data for specific brands. These guys lack proper information and training on the critical differentiators, the supply chain issues, data on specific issues in particular market, the competitive & other commercial/ non-commercial factors etc.
Therefore it is very important to train the network for effectiveness of any brand protection activity. Today, technology and various KM tools allow the digital channels to be used for imparting training and continuous capacity building.
www.brandsandfakes.com is one such initiative & an online platform, which allows trainings to various actors at 3 level – Generic , Secure and specific. Depending upon the role, the information & training material is shared on “open for all”, “within specific groups” and “for specific people”.
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My Caring Brands
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
Chandrashekhar
training will increase the capability, effectiveness of the investigators and it will result into collection of admissible evidence.
June 20, 2017 at 2:38 PMadmin
training and capacity building can be best done using KM tools and digital content more effectively. IP knowledge and processes help all actors in the service delivery chain to deliver more effectively
June 20, 2017 at 4:18 PM