Criminal enforcement actions have been very common in India and brand owners across the spectrum have been undertaking criminal enforcement actions through IP investigators or IP law firms. It has been found that the actual action at the ground zero on a specific schedule is also susceptible to large scale manipulations and malpractices by the various actors involved in the actions, including the enforcement agencies like the police/ customs etc.
There was been cases of connivance with the culprits resulting in last minute dropped actions, lesser reporting of actual seizure, over reporting of seizure, misuse to authorities to extract money, taking protection money and sometimes even reporting false actions.
To overcome these scenarios, few brand owners insist that the actions are executed under their own staff supervision but it is generally, not a very practical scenario. There is a need for these actions to be monitored properly by people/ organizations, with very high level of integrity and capture the actual ground activities in videos & publish nearly online for all stake holders. The intervention by the local media/ press is also an added safety feature during the enforcement process.
There are two real issues 1) is to get these third party monitors ( TPM) across the country, which not only have a solid background, impeccable integrity but also are trained in these activities. 2) how do we engage and manage these TPM, which are at various locations across the country.
Many of these TPM can come from diverse backgrounds like former services officers, social activities, NGO’s and sometimes people from the media industry. These individuals/organizations need to have a seamless (online) connectivity using internet and mobile interfaces.
www.brandsandfakes.com is one such initiative which has created an eco systems where many of these TPM are identified, engaged, trained and utilized for service delivery to brand owners. The LAMS ( lead and action management system) allocates, tracks and manages these activities along with the other activities and reflects online on the dash boards of the brand owners and other stake holders.
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.