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Social Media And Brands – Positive And Negative Effects

Posted By Admin on 10 March 2015

In today’s world, when social media and networking play a prominent and pivotal role in an individual’s life as well as that of a business, it does not come as a surprise that brand owners have adopted an extensive marketing and sale of their products online. Brand owners also use this social media and networking websites to closely associate with their customers and target customers in order to better understand their feedback and wants. However despite the easy reach and convenience which the social media and networking websites afford brand owners, could it also bring destructive results? Do you think that Brand Owners need to put in an effective monitoring mechanism to address negative comments as well as to weed out fake advertisements and solicitations from counterfeiters? What negative effects, in your opinions, would brand owners be faced with and what solutions would you suggest?

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