Express Report
Nomination for Advocacy Council
NGO Connect Program


Brands and Fakes allows the IPR professionals – IP investigators, IP law firms and investigating arms of IP law firms to be a part of the service delivery network and directly work for brands across various industry segments. The professionals are able to enhance their revenue and skill sets at the same time. The collaborative tools available are able to help professionals to transparently get optimal value for the services delivered and be a part of a eco system, which encourages process driven working. The FitSmart application offers standardized formats for reporting and all approvals, alerts are on a real time basis bringing the professionals real-time with the progress of a particular case and get benefits of the experts/ TPA inputs at critical points. The knowledge management functionality is able to enhance the capacity of the professionals and the platforms allows professionals to be rated with respect to the services delivered and capabilities for specific geographies& industry segments.

The professionals are also able to leverage the internet research capabilities of the core network of associates and also fellow professionals & freelancers to contribute based on their capabilities in a particular case.

The platform also allows professionals to collaboratively work on the various stages of the profess for a particular case in a fair and transparent manner and get paid for the specific services they deliver directly.

The highlights of services offered by Brands and Fakes for the Professionals

  • Provide services to various brands across industry segments
  • Get rated for better opportunities to make enhanced revenue
  • Publish information about the services offered and capabilities
  • Get online IP information on various brands for increased effectiveness
  • Get trained an certified
  • Get Leads and business collaboration for effective management ofcases
  • An opportunity to work for multiple brands and generate more business
  • Share information across the value chain
  • Collaborative on-line learning for enhanced knowledge

For IP Law Firms the value proposition of brands and fakes platform is as under value proposition to large IP Law Firm
IP Infringement area Qualified Leads ( IP violation identification) Proactive Market Survey for specific Geography IP Investigation and reporting Internet Research/ Online violations Criminal Enforcement Actions Post action validations Ability to offer new Customers
BnF's proposition ✓✓ ✓✓

My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.