“Challenging unfairly subsidized products, fighting counterfeit goods and intellectual property theft and holding countries accountable for an unfair currency regime will help American companies remain competitive”.
Counterfeits, or fake products, actually are “something that is forged, copied or imitated without the perpetrator having the right to do it and with the purpose of deceiving or defrauding” China is a particular country which is famous for manufacturing and consuming counterfeits. In fact, almost counterfeit versions sold and made in China are found throughout China's markets and even in the world. The International Anti Counterfeiting Coalition (IACC) studied that approximately 80% of fake products consumed in the world are originated in China.In particular, nearly everything is counterfeit versions with the label “made in China”, such as luxury goods, electronics, household goods, foods, certificates, official documents, receipts, and even counterfeit Apple Store.
Effect on the original brand:
Product imitation poses a severe worldwide defy. The branding of merchandise implied high quality and a legitimate responsibility that buyers have come to take for granted. With no brand to look after, counterfeiters have no motivation to produce anything but shallow quality. Where it becomes impossible to differentiate the actual from the fake, low-quality goods destroy the image of the copied product, and the cheaper goods will unsurprisingly take over.
If you buy something, especially online, at a fraction of the price, or the deal is too good to be true, it usually is. Know how much discount is typically available on branded or luxury items and if the offer is unrealistically low, say, 70-80% of the MRP, then you are definitely buying a fake.
Poor quality of products:
The quality of counterfeit products is usually suspect, with cheap alternatives used in place of the original. The material can be tacky plastic, fake leather, cheap glass, poor quality cloth, old or used parts in electronic appliances and gadgets. Even the shape of the containers can be slightly different. If the product has a course, used feel to it, do not buy it.
Flawed fonts, logos:
Much like the spellings, it is easy to detect fake logos, brand names, and trademarks, if you are paying attention. If you are observant and know the original logos well, you can catch even the smallest variation. If this is difficult for you, take a picture of the product you think is fake, and compare it with the original online. The font could be slightly different or of the wrong size. Even the coloring could be faded or altered minutely from the original. The printed text could be faded, smudged, illegible or misaligned.
The government should establish multilateral organizations that work with international organizations, such as the World Trade Organization (WTO). The World Intellectual Poverty Organization (WIPO), Interpol, and the World Customs Organization to prevent the breakdown of fake products. In addition, the government should develop special programs to raise awareness of counterfeiting. Indeed, awareness of the ills of purchasing fake products has to be paid serious attention by the government and should be explained for all people. If customers have enough knowledge about the counterfeits that is an activity “supporting the terrorists, gangsters and the crime syndicates that operate illegal and black money rackets. It impacts dangerously on people’s health and safety, customers will be certainly careful in choosing products.
The original companies also have to deal with the increasing problem of Chinese counterfeiting. Efforts to combat the fake products lead laws that are made to limit illegal counterfeits. Especially, Aktary states that some famous brands, such as Gucci, Louis Vuitton, Prada, Chanel, and Burberry all filed suit in China to stop the counterfeiting of their merchandise”. Besides, the real companies should use hidden marks to trade the original and deliver of their products, and help them as well as customers distinguish the real things from the fakes.
The fakes hadn’t turned potential Gucci customers away from the brand. The opposite was true. Because counterfeit goods are more commonly found in developing countries, multinational companies could also consider adapting, rather than standardizing, their products for these markets. For example, some computer and telecommunications firms have introduced low-cost, basic-service models for emerging markets that have proven unprofitable to counterfeit. Ultimately, the authors warn, counterfeit goods continue to look and work more like the real thing—a danger for corporations. In fact, the counterfeiting brings a lot of benefits for economic growth and common customers in China as well as other countries. However, the sales of original companies, the environment, and the consumers are also affected. Therefore, it requires all people, governments, and companies to coordinate together to prevent the growth of counterfeiting. Hopefully, the bad effects of Chinese fake products will be limited. If not, it will be a barrier to the general development of the whole world.
By Laxmi Prasad Boda
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.