Lead and Action Management System (LAMS) is a contribution by Brands and Fakes to assist brands to fight counterfeits in an effective manner. From the identification of a violation to the successful enforcement action, LAMS brings process automation, transparency, controls and collaboration on a real-time online basis.
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Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.