The massively-popular app, WhatsApp, is used by hundreds of millions of its users for more than messaging. It is on the way of becoming a full-fledged portal on its own.
The cost-effective and user-friendly WhatsApp has given the counterfeiters (manufacturers/wholesalers) a platform to share their line of fake products with a host of retailers in an easy manner. This messaging service has made it easy for counterfeiters to share the images and details of their products with the interested ‘parties’. On these groups, not only do they disseminate the product details, but the ‘parties’ can engage in to auctioning and the seller can pick the one who pays the higher amount.
Moreover, WhatsApp provides them with security of the virtual space; the messages shared on such groups are next to impossible to be decrypted by the enforcement agencies. Plus, WhatsApp like applications provide the privacy that groups on social media networking sites fail to provide.
The need, therefore, for the brand owners is to put undercover agents in such groups not only to monitor their activity but also use smart ways to generate evidences, both digital and physical, to take effective actions. This needs to be done by professionals, who have to be specifically trained to handle such digital related abuses for specific sectors.
www.brandsandfakes.com has created a huge network and built best practices, which utilize technology, collaboration, social media and other tools to carryout undercover operations as well as plant such agents in the groups created by violators. Our eco-system supported by technology offers methodologies of campaigns and enforcement actions for a comprehensive protection of a brand from unfair competition.
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Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.