One of the most important aspects for launching a brand is the clear IP for the brand name, we wish to register. On one hand, there are many organization which engage marketing Guru’s to decide on brand names and on the other hand there are many who decide the brand name internally on some imagination, with some consultations from astrologers & numerologists. Whatever may be process for decision making, one point which is almost universal is that, many of these brand names are objected or have to be withdrawn later due to conflicts later during the IP registrations.
This problem is more severe in mid & small size organizations, which either don’t wish to spend money for a good guidance by IP researchers (before selecting a brand name) or depend on guidance from consultants/lawyers, who may not be experts or may not do a decent job.
Millions of $ are wasted by promotors in changing brand names later or fighting court cases on the avoidable conflicts, at the very first stage. The brands therefore need to put extra focus and need to take expert services much before the brand names are actually decided.
This problem has been addressed wonderfully by www.brandsandfakes.com platform by getting intelligent IT systems to support the physical effort of experienced researchers and very innovatively use of technology to pre-empt all potential conflicts. This is executed at very effective cost and with a very high level of precision & consulting.
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.