Brands and Fakes network encourages individuals and organizations to join the brands and fakes movement against duplicate products. People from various walks of life can join and contribute to the cause and get rewarded& make money.
The platform allows people working as activists (social, political, NGO’s, self help groups, volunteers etc) to join the network as freelancers &self employed.
As a normal citizen or a consumer one can join as a freelancer and contribute in the information management & service delivery in the fight against fake products.
The freelancers/self employed or a volunteers can contribute in the service delivery chain, depending upon their interest, skill set and motivation to get paid. The platform allows individuals to gain knowledge and get certified to do specific activities and over a period of time, the freelancer or self employed can evolve as a professional associate.
The platform also allows consumers to patronize the brands of his choice, read & write blogs, report IPR infringements, enhance knowledge. And get rewarded for any of the actions they do on the platform. The platform recognizes their contribution by way of cash rewards and if desired, it also recognizes their contribution in fighting a social cause.
The rewards mechanism works as digital wallet where wallet points are accumulated and later redeemed or direct payments are done for the services provided. The reward/ payment mechanisms works depending upon the engagement model and contributions by the freelancer/self-employed/ volunteer