After sales service is an important source of revenue for many product companies. There are many malpractices being followed by third party service providers, which not only befool the customer, provide unsatisfactory services but also eat into the revenues of the brands.
These service providers misuse the goodwill of the company by misusing the copyrighted material, logos, create false websites and impersonate as authorized service providers of the brand. Many times these service providers have also been found to be using counterfeit spares causing huge losses to the brand and loss of goodwill. There are false call centres setup by illegal service providers to hoodwink consumers.
The need is to act against these unauthorized service providers posing as authorized ones and book them under the provisions of IPC for cheating, forgery, impersonation etc., provisions of the IP acts like copyright & TM act, provisions of IT act & domain conflicts and provisions of the consumer protection act.
The www.brandsandfakes.com platform helps brand owners to fight this unfair trade practice and helps to take criminal or civil remedies through the network of professionals. The social services organizations fighting for the consumer cause also help to directly confront such violators and make them comply.
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.