Express Report
Nomination for Advocacy Council
NGO Connect Program


Brands across the globe have been losing revenue, brand value, goodwill and facing many challenges on account of various violations, threats and unfair trade practices from many external entities. On one hand the technology has been advancing continuously to provide lot of data, analytics and actionable information but the nature & sophistication of the risks associated with the external environment has been continuously increasing rather than coming down.

Brand owners need to effectively act against the counterfeits, train and motivate the service providers&consumers and manage/ control the process for IP enforcement in a transparent manner. The need is to create a mechanism where the violators are not only acted against but a process is made by which, there is enough fear which is created proactively( in the trade channels), so that no violation happens. The need to share knowledge of various activities with peers in the industry. The collective knowledge base needs to created, so that the violators are acted against in a very firm basis across geographies and violations are never repeated even across brands. The trust needs to be built within the organizations (in the an industry vertical) to execute collaborative actions against repeat offenders, which have not special love for any particular brand

Brands and Fakes platform offer services & facilities to brand owners to manage these risks in an effective manner. These services & facilities are classified into the following major categories

  • Risk Management
    • Comprehensive 360 Degree Brand protection
    • Manage Unfair competition
    • Manage external risks
  • IP Registrations and Contract
  • Online IP Information dissemination and capacity building of service providers
  • Information collaboration and industry specific IP forums
  • Consumer communities and use of on-line channels and social media for increased compliances & knowledge share
  • Run reward schemes from time to time for the eco system
  • Position brand as a Zero Tolerance brand

My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.