Brands and fakes platform eco systems consists of brand owners, core network of IP Professionals , extended network of freelancers/Self Employed and an open network of volunteers & consumers.
The platform embraces various technology interventions, applications and tools in the internet and mobile space to enable various stake holder to seamlessly work for eradicating counterfeit products and receive direct benefits.
The eco system players do various activities on the brands and fakes platform using various technology channels. These activities are core information and action management using FitCounter – LAMS ( lead and action management system) application, knowledge management ( training, capacity building & certifications), brand forums and consumer communities
The brands and fakes eco system (IP professionals, self employed, consumers, TPA’s & other contributors/ influencers) exploits various technology channels along with the physical services, for service delivery to brand owners.
Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.
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