Brands & Fakes through its internal team of internet researchers, field agents, extended networks of volunteers, social groups, IP professionals and influencers execute the following enforcement actions
a) Criminal enforcement actions leading to a raid & seizure through law enforcement agencies like the police/ customs
b) Civil enforcement actions, again leading to raid & seizure through a court monitored local commissioner.
Enforcement actions are executed by brand & fakes using IT enables automation processes. A world class LAMS ( lead and action management system) is used, which is incorporating the best practices for IP enforcement actions, managing the full lifecycle of an identification of a violation and successful enforcement action. This LAMS brings the process automation, transparency, controls and collaboration on a real time online basis.
The LAMS for IP enforcement lifecycle management brings all the stake holders (brands, information network, investigation network, enforcement agencies, law-firms & consumers) on a single online platform for enhanced visibility, accountability and controls in the whole process.
While first version of the LAMS has already been tested and used by many brand owners successfully, a next version of LAMS is already under advanced stage of development, this will involve the government enforcement agencies and other stake holders. Like most of the IT enabled projects, an innovative use of social media channels, mobile applications & analytical tools etc., are being used for a world class LAMS. This would help the stake holders to effectively manage the violations in offline and online mode.